Website Planning

1. Your Opportunity

1.1. Products

1.2. Partner

1.3. Audiences

1.4. Authority

2. Goal

2.1. Sell your own products

2.2. Sell your own services

2.3. Grow your visibility

2.4. Sell third party products

2.5. Create membership site

3. Your Offer

3.1. Features

3.2. Benefits

3.3. Uniqueness

3.4. So What?

4. Audience

4.1. Demographic

4.2. Psychographic

4.3. Technographic

4.4. Behavior

4.5. Gathering Points

5. Niche

5.1. Level of engagement

5.2. Competition

5.3. Profitability

5.4. Interest

5.5. Expertise

6. Branding

6.1. Content

6.2. Personality

6.3. Positioning